Amazon is rebranding its ad-free subscription to "Prime Video Ultra"

on April 10, 2026,

Amazon is raising prices for Prime Video’s ad-free tier, which is also being rebranded as Prime Video Ultra effective April 10, 2026i

,“Prime Video Ultra subscribers will get exclusive access to 4K/UHD streaming, the ability to have five concurrent streams (up from three), and up to 100 downloads (up from 25),” THR reports.

“Amazon will also be upping the number of downloads on the standard Prime Video plan to 50, and the number of concurrent streams to four.”

Get a complete run down of what Prime Video currently offers its subscribers here, and also be sure to check out the best streaming bundles to combine streaming services.

Prime Video recently launched the new Guy Ritchie series Young Sherlock. calling the show “harmless fun with a clever spin on ‘Napoleon of Crime’ James Moriarty.”

“The ‘eight-hour movie’ aspect of this season is regrettable, and Sherlock himself often gets lost in the shuffle of what's basically an ensemble adventure, but Young Sherlock has good chemistry, energy, and synergy.”